A bold and colorful take on feminine sportswear.

Elizaveta Kudryatseva is a contemporary painter from St. Petersburg. She draws inspiration from the strength inherent in humanity that can be found in both the conscious and unconscious. Her vibrant works are showcased in galleries around the world from Russia to Cuba and embody a joyous celebration of vitality.

Partnering with international event manager and consultant Anastasia Nisenbaum, they present Betty K. Her experience encompasses leading events for major world sports events and prestigious luxury brands such as the Olympics, FIFA World Cup, Hublot, and Montblanc. Together, they seamlessly combine their love of art and movement creating a sports attire collection that caters to women of all ages, highlighting Elizaveta’s captivating paintings and their passion as athletes. From swimsuits to leggings, Betty K is the perfect fusion of style and functionality.

Whether it's running, yoga, or any other form of movement, be colorful. Be confident. Betty K.